Fenty Has Never Been So Savage

 In a world of so many divisions and separations , we need a company who focuses on inclusion for all and that's exactly what Fenty Beauty does. In fact when looking up their website you will see that next to the brand name, it says, "Beauty for All". 

Since its initial launch it came out with 40 different shades. Which goes to show the goal for inclusivity to this company. Women of all different skin tones and skin types can purchase this product because there's a shade for everyone, which is why I love this company.

Fenty Beauty was founded by singer, Rihanna. She uses multiple outlets to market Fenty Beauty products such as YouTube, Facebook and Pinterest. The company makes sure to keep a frequent social media presence to market their products.

Rihanna

YouTube

 

When going on the "Fenty Beauty by Rihanna" Youtube page, you'd be intrigued. It shows many diverse people doing makeup tutorials the makeup products, advertisement videos for the new launches and tutorial Tuesdays with Rihanna. The page looks professional, fun and refreshing.

Fenty Beauty by Rihanna has 732k subscribers. Despite the number of subscribers some videos gain a million views or more. The highest gained views are videos of herself doing a makeup tutorials or other celebrities. The engagement and subscribers could be mostly from Rihanna and some from the people she features on her page.

Overall I love the whole lay out of the page. The only improvement I'd suggest is moving the popular videos to the top so that it'll be easier for viewers to see.

Facebook

When going on the "Fenty Beauty by Rihanna" facebook page, you see aesthetic like marketing pictures, makeup tutorial videos, sale items and beautiful people modeling the looks they got with Fenty makeup products. The page itself is so eye-catching.

It's Facebook page has 854,431 followers and 752142 likes. The page also is rated 4.6 stars. Constant postings and models showing their looks with the help of the makeup tremendously contributes to the page's following and engagement.

I like the entire layout of the page. I do think that there should hav been a mission statement visible somewhere at the top of the page. I also think there should have been links ro the other social media outlets.

Pinterest

When clicking onto Fenty Beauty's Pinterest page it is very eye-catching. It has all the different product layer out for potential buyers to check out. Everything is organized in such a vibrant way. The page also has 10,341 followers.

 

I like the fact that it shows at the top, what websites the products can be bought from for viewers and followers. The link to the Fenty Beauty page is another thing they have that's easily accessible for followers and viewers at the top. 

Voting for the Greater or Lesser Evil

For a long time people having been waiting for a change. People have been hoping for a chance to right their wrongs and trying to make the world a better place. They bestowed the power to make this change into whoever holds the position of being the future president.

The 2020 election allowed people to place their vote in to the hands of whoever they deemed worthy of entrusting their livelihood to. Things were highly controversial with the election when it came to the two major candidates, Joe Biden and the current President, Donald Trump. Emotions were high as some people expressed who would be the best and worst choice.

Joe Biden

President Donald Trump

Voting is very much important for all people because everyone's voice should heard. Especially for African Americans though, being that our ancestors were deprived of the right for so long. As a black person, I understand that having the right to vote is pivotal because it allows us to be heard and voice our opinions, when once before it wasn't even an option.

During this time, I intended to vote because I have never done so before, and now was the best time as any to exercise the right to vote. I say this was the best time to vote because it seemed like America was on the verge of danger. Personally, I believed that if Trump were to remain President things would've went from bad to worst.

Throughout the time of Trump's presidency racist people weren't hiding their feelings anymore, they were expressing it in distasteful ways. People were rioting, fighting and harassing non-Trump supporters at any given moment in time. All of this was happening because President Trump himself was provoking and condoning this behavior.

Even though I felt it was necessary to vote, I actually never did for a few reasons. First and foremost, I missed the registration period. Second, was because I had mixed feelings about both of them. I absolutely did not want Trump to be president anymore, but I had also heard some pretty bad things about Joe Biden as well.  

I felt like it would be choosing in between who is the "lesser evil". That maybe harsh to say, but honestly I've always felt President Trump was horrible and the things I heard about Biden, I just couldn't overlook. As a result of this, I felt like it may have not been good idea to vote because I didn't trust any of the candidates.

When I heard about Biden's likelihood of winning and Kamala Harris becoming the new Vice President-elect, strangely I was relieved. Despite the fact of my mixed feelings towards Biden, I was extremely happy to hear about have the first ever female African American Vice President-elect. Any achievement from any black woman is an achievement for all black women. Yet again, black women as a whole got to celebrate black girl magic.  

Kamala Harris

Aside from all that, a politician that I admired was Jaime Harrison, who was running for senator of South Carolina. Even though he didn't win, he intrigued me with how he used youtube for his campaign. Every time I clicked to watch a video I would see his ad without fail. He was aggressive with his marketing, but in a good way. 

Jaime Harrison

       

Once the election was pretty much over and it was announced that Biden had enough votes to win, he was very adamant about equality, unity and healing in America. For some reason I believe him and will hold him to his word. Despite my initial doubts, I feel like both Biden and Harris will make necessary positive changes that America needs. 

A Familiar Stranger to Racism

 A lot of people come to America thinking that it's going to be this free space. A place that is different. A place of serenity where all their troubles from their previous country will be gone. Many face the tragic reality that America can be very similar to the hostile environment they did everything to escape from. 

Many European immigrants who traveled to America in the 1940's face the rude awakening of America's discrimination and unpleasantries. One person in particular was Malvina, a 11-year-old refugee from Belgium.

While in Belgium Malvina faced discrimination heavily. Teachers would check her hair to see if she had lice. They'd even go as far commenting that she was "clean and well groomed for a Jewish child".Things got to the point where Malvina and her family had to flee the country in fear for the lives and what would've happened to them if they stayed.

Once Malvina reached the United States, she hoped she had left all her troubles behind. Little did she know she would face them again in a different form.

Malvina got her first experience of what racism was like once she saw separate restrooms and drinking fountains for black people and white people. She was confused at the sight of this because they came to America to get away from this same kind of discrimination and had no idea that would have to revisit it.

Nobody Wants Us - Malvina Trailer

It had to have been quite traumatizing for a child to see that. For all Malvina knew she was one the colored people who had to separate from the white people.

Moments like these are pivotal and quite scary to think that we have not quite moved from this trauma because people still face these same kind of sentiments when coming to America. Being able to hear the story of these survivors and how they made it through their suffering could teach America a lot about the beauty of equality and how helping immigrants can change the world for the better.

To find out more about Malvina and many others like her during this time watch the film, "Nobody Wants Us" by Laura Seltzer-Duny.

What's the Media ?

Who said you can't be a jack of all trades? Better yet, who says that you can't do it all? Especially if everything you're trying to do correlates with each other.

Kris Kaylin Bennett, a South Carolina State University alumna of class of 2016, could definitely be considered a jack of all trades. During her time at SCSU she started Bulldog Bite, an entertainment video show, in which she adapted the concept from MTV. After completing her college career at SCSU in 2016, she eventually went on to work as a weekend radio personality for one of Charleston's most popular radio stations , Z93 Jams. She also runs her "Next Up Charleston" series, does brand management, and is a creative director for Black Southern Belle,     

When asked about her all her involvements and which one she likes the most, Bennett said, "I definitely love radio the most because I actually get to be my full self. I get to show my personality."

"Right behind that would be blogging" Bennett says, "because I still get to do my Next Up Charleston series."

Bennett got into blogging after graduating and meeting Michiel Perry, founder of Black Southern Belle. Perry was looking for a college intern. Despite already being a college graduate, Bennett reached out to Perry expressing that she is in fact a college graduate, but would still love to be apart Black Southern Belle.

 

One of the first things Bennett had to do while working with Perry was to plan a retreat Perry had in Charleston. Bennett's task entailed  reaching out to people and making flyers using Canva.

"That's when I first discovered Canva, which is amazing," she said. "If you can't use photoshop, Canva is your best friend."

According to Bennett, since Perry doesn't travel much anymore, due to having young children, Bennett is her "second in command". Especially when companies and PR firms reach out to BSB. For instance, the Emeline Hotel's in Charleston reached out to BSB to have them do a hotel stay. Bennett also got to go to an influencer dinner at the Bennett Hotel, where she got to meet and network with other social media influencers in Charleston.

Emeline Hotel Room

Bennett Hotel

The process that PR companies will reach out to Perry who then reaches out to Bennett. Bennett's job is to create content for these establishments like taking pictures of the food and getting videos of the room for promotional purposes.The expectation is that Kris Bennett uses certain hashtags given by the hotel and tagging the pages that needed to be tagged.

The perks of this for Bennet is getting a stipend (consisting of $100-$175) for her hotel stay from Perry, complimentary dinners from the hotel or credit to the room.

"Something is always included in the package," Bennett says.

Even though she is involved in all these opportunities now,  she recalls her the hardest thing for her was simply getting in the industry. Once her foot was in the door all the opportunities started to flow. 

"Once you get your foot in the door, kill it !" she said.

Aside from her many jobs, she does other things like making sure senior citizens have what they need for Covid,  being super involved in her community and doing giveaways.

Her advice to people coming in the communication field is to always be their authentic selves.