In a world of so many divisions and separations , we need a company who focuses on inclusion for all and that's exactly what Fenty Beauty does. In fact when looking up their website you will see that next to the brand name, it says, "Beauty for All".
Since its initial launch it came out with 40 different shades. Which goes to show the goal for inclusivity to this company. Women of all different skin tones and skin types can purchase this product because there's a shade for everyone, which is why I love this company.
Fenty Beauty was founded by singer, Rihanna. She uses multiple outlets to market Fenty Beauty products such as YouTube, Facebook and Pinterest. The company makes sure to keep a frequent social media presence to market their products.
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When going on the "Fenty Beauty by Rihanna" Youtube page, you'd be intrigued. It shows many diverse people doing makeup tutorials the makeup products, advertisement videos for the new launches and tutorial Tuesdays with Rihanna. The page looks professional, fun and refreshing.
Fenty Beauty by Rihanna has 732k subscribers. Despite the number of subscribers some videos gain a million views or more. The highest gained views are videos of herself doing a makeup tutorials or other celebrities. The engagement and subscribers could be mostly from Rihanna and some from the people she features on her page.
Overall I love the whole lay out of the page. The only improvement I'd suggest is moving the popular videos to the top so that it'll be easier for viewers to see.
When going on the "Fenty Beauty by Rihanna" facebook page, you see aesthetic like marketing pictures, makeup tutorial videos, sale items and beautiful people modeling the looks they got with Fenty makeup products. The page itself is so eye-catching.
It's Facebook page has 854,431 followers and 752142 likes. The page also is rated 4.6 stars. Constant postings and models showing their looks with the help of the makeup tremendously contributes to the page's following and engagement.
I like the entire layout of the page. I do think that there should hav been a mission statement visible somewhere at the top of the page. I also think there should have been links ro the other social media outlets.
When clicking onto Fenty Beauty's Pinterest page it is very eye-catching. It has all the different product layer out for potential buyers to check out. Everything is organized in such a vibrant way. The page also has 10,341 followers.
I like the fact that it shows at the top, what websites the products can be bought from for viewers and followers. The link to the Fenty Beauty page is another thing they have that's easily accessible for followers and viewers at the top.
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